The importance of a strategy

While a plan consists of how you reach your goals, and how you allocate resources to reach those goals, a strategy will consist also of how you respond to customers and competitors responses.

Contrary to popular belief, a strategy does not have to be always long-term, nor does it ignore the details. In fact, if your strategy does not take into consideration of the details, you are likely to fail.

The key to developing winning strategies also lies in how you develop insights about your industry, your customers, your competitors and your internal capabilities.

An extract from Psyche-Selling eNewsletter

Sam